Can I hear an echo ?

Pronouncing difficult wine names can be a drawback to amateurs wanting to order a wine but being afraid to make a fool of themselves – especially in a foreign market.
Château names that are the easiest to say and the easiest to remember certainly have a competitive advantage. Château Lynch Bages has always enjoyed this – often affectionately known as ‘Lunch Bags’in Anglo-Saxon markets!
Not so for their second wine with the tongue twister name Haut Bages Averous – there is also little in the name to suggest any link to its famous big brother.
This is all changing with the soon to be released 2008 vintage when the second wine will henceforth be known as Echo de Lynch Bages. Altogether an easier mouthful.

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